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Xtube claims that it has over two million registered users and an Alexa Internet traffic rank of global average of 305, and a United States ranking of 175.^[2][3] The site receives 4.5 million unique visits per day.^[4] Xtube’s main competitors are PornCor and YouPorn.^[5][6] Amateur content producers can sell their videos and webcam shows, with the website taking a commission.^[4] One gay man is known to make $1,300 a week from his Xtube videos, with the site earning the same amount.^[4] Xtube distinguishes itself from its competitors by hosting a wiki engine on its site called Xtube Sex Wiki.^[7] Xtube was reportedly the first site to allow uploading of home-made adult content to a web site.^[8] Previously such content had to be shared either via Usenet newsgroups or via peer to peer file sharing networks.

Xtube also in 2007/2008 released a page called XTube WebCam Models to allow viewers to watch live sex and masturbation on the website for a fee.

Since January 2009, Xtube has a new site template allowing faster navigation for its viewers.